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	<title>Mille Ottani Corporate Blog &#187; boaretto</title>
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	<link>http://www.m2p.milleottani.com</link>
	<description>Spunti di vista e di vita su Marketing e dintorni</description>
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		<title>Il Conte del Grillo e la Rete</title>
		<link>http://www.m2p.milleottani.com/2010/03/16/il-conte-del-grillo-e-la-rete/</link>
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		<pubDate>Tue, 16 Mar 2010 17:10:17 +0000</pubDate>
		<dc:creator>Mat</dc:creator>
				<category><![CDATA[Spunti di Marketing]]></category>
		<category><![CDATA[boaretto]]></category>
		<category><![CDATA[conte de grillo]]></category>
		<category><![CDATA[Facebook]]></category>
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		<category><![CDATA[marketer]]></category>
		<category><![CDATA[Matteo Ranzi]]></category>
		<category><![CDATA[milleottani]]></category>
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Tre anni fa circa ho immerso la testa nella Rete, come uno che infila la maschera per la prima volta e guarda sottacqua.
Nell&#8217;ultimo anni tra blogging, eventi dedicati ai Blogger, UGC,  Twitter, FriendFeed, Facebook..pian piano mi sono immerso e non sono ancora tornato sulla &#8220;terra ferma&#8221;.
Nel mio &#8220;viaggio&#8221; subacqueo o frequentato attivamente Social e Blog, [...]]]></description>
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		<title>Touch Point, Social Network, Mobile e ricerca di un Hotel</title>
		<link>http://www.m2p.milleottani.com/2009/12/14/touch-point-social-network-mobile-e-ricerca-di-un-hotel/</link>
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		<pubDate>Mon, 14 Dec 2009 09:38:46 +0000</pubDate>
		<dc:creator>Mat</dc:creator>
				<category><![CDATA[Spunti di Marketing]]></category>
		<category><![CDATA[adico forum]]></category>
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		<category><![CDATA[mateo ranzi]]></category>
		<category><![CDATA[mille ottani]]></category>
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Il Web 2.0, l&#8217;Internet delle Persone, sta cambiando i processi decisionali d&#8217;acquisto.
La multicanalità prevede più touch point che l&#8217;utente tocca più volte anche per una sola decisione di acquisto seguendo percorsi articolati e non lineari. Le Imprese devono presidiare questi punti alla luce delle nuove logiche su cui si basa oggi la Rete portando la [...]]]></description>
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		<title>Che percorso seguire per entrare nel Web 2.0?</title>
		<link>http://www.m2p.milleottani.com/2009/11/24/che-percorso-seguire-per-entrare-nel-web-2-0/</link>
		<comments>http://www.m2p.milleottani.com/2009/11/24/che-percorso-seguire-per-entrare-nel-web-2-0/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 18:15:08 +0000</pubDate>
		<dc:creator>Mat</dc:creator>
				<category><![CDATA[Spunti di Marketing]]></category>
		<category><![CDATA[boaretto]]></category>
		<category><![CDATA[connexia]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Matteo Ranzi]]></category>
		<category><![CDATA[mille ottani]]></category>
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		<category><![CDATA[pola]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://www.m2p.milleottani.com/?p=254</guid>
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Ho partecipato al Workshop &#8220;Strategie e approcci emergenti di marketing multicanale&#8220; dell&#8217;Adico Forum tenuto da Andrea Boaretto (Responsabile dei progetti Marketing, MPI) e da Giovanni Pola (Direttore Generale Connexia).
E&#8217; stato un ottimo incontro dove sono stati toccati numerosi temi relativi al cambiamento della fruizione dei media da parte degli italiani e di come le aziende devono [...]]]></description>
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